Lyceum Alpinum Zuoz is a prestigious international boarding school in Europe, operating in a highly competitive market. Our team collaborated with the school to design and continuously develop a website that serves as a powerful and adaptable tool for their marketing strategies, social media campaigns, and SEO efforts.
The website effectively communicates the school's value proposition, showcasing the exceptional educational opportunities and experiences students can expect amidst the stunning Swiss Alps. We provide ongoing support in the development of the school's marketing strategy, creating striking media for social media campaigns. The website acts as a hub for all marketing activity, incorporating a diverse range of landing pages tailored to the target audiences of individual campaigns.
Our design approach was centered on user experience and lead generation. We crafted a distraction-free experience with generous use of white space, enabling users to effortlessly gather information about the school. Strategically placed calls to action encourage conversions, while authentic photos were carefully selected to convey the school's unique atmosphere and engage visitors through genuine emotion.
Page performance and search engine visibility were crucial considerations in the design process. The website relies heavily on images and other media, so we optimized it for Core Web Vitals to ensure a lightweight and nimble user experience. Each landing page was built with optimal search engine ranking in mind, targeting a global audience. We continuously monitor ranking performance and adjust the website accordingly.
Our collaboration with Lyceum Alpinum Zuoz has resulted in a user-centric, emotion-driven website that effectively supports their marketing strategies, while offering a seamless and engaging experience for prospective students and their families.
Services: UX/UI Design, SEO, Digital Marketing, Frontend Development, Backend Development
Key Technologies: Extensive setup of SEO tools, React.js