When GCA Global and Altium merged, they sought a new visual identity to embody their strategic and cultural integration. We stepped in to create a cohesive and modern brand identity that would resonate with their global clientele.
We started by designing a unique logo featuring a figurative mark that represented the three regions involved in the merger: Europe, Asia, and the United States. This symbolized the bank's international reach and expertise. The logo's contemporary design captured GCA Altium's forward-thinking and innovative approach to finance.
To further strengthen the brand, we developed a user-focused website that presented GCA Altium as transparent and approachable. Prioritizing user experience, we crafted a clean, modern layout that allowed clients to easily access information about the company's services and achievements.
Complementing the digital identity, we designed a range of stationary and merchandise products that reflected the brand's bold imagery, strong colors, high-quality materials, and exclusive print techniques. Each item conveyed the sophistication and professionalism that GCA Altium is known for.
Our partnership with GCA Altium spanned over five years, during which we were solely responsible for their visual identity. We're proud of our contributions to their brand's growth and development, culminating in Houlihan Lokey's acquisition of GCA Altium for a three-digit million figure in 2021.
Services: Corporate Design, Print Design, UX/IU Design, Frontend Development, Backend Development
Key Technologies: Printing foils and coatings, B2B Brand Store, React.js, Lottie animations